In 2014, Proshop was acquired from Expert by Dolphin, AWilhelmsen and founder Poul Thyregod, with each party holding an equal one-third ownership stake.
Dolphin’s investment in Proshop represented a commitment to Nordic e-commerce and consumer electronics. In 2015, Dolphin acquired a 33.3% stake in the company and took an active ownership role throughout its development, continued growth and international expansion, before fully divesting its stake in 2023..